Budgeting Apps Make Me Feel Dumb

July 16, 2025


  • “You’ve spent more than usual on food this week!”

  • “Unusual activity in ‘Impulse Purchases.’”

  • “Are you okay?”



Because budgeting isn’t just math. It’s psychology. It’s emotion. It’s impulse control. It’s your childhood feelings about money wrapped in a Target receipt.

Budgeting apps want to help. But unless they come with a therapist, a personal assistant, and a fairy godmother, they’re not magic… until now.


Meet JJ, your AI-Powered Budgeting Assistant. He is your budget buddy through thick and thin, the lows and the highs. He’s here to guide you on your budgeting journey and provide you all of the help and encouragement you need.

First, JJ analyzes your bank account history and sets up a preliminary budget for you. You can make any adjustments that you’d like. JJ is similar to a good Interior Decorator, he tries to understand your style and interests and then helps you decorate according to that style. He never tries to push you to be someone you are not.

Second, JJ creates JelliJARs that match your budget. Each time you get paid, Jelli fills the jars according to your budget.

Third, when you make a purchase, JJ prompts you with a proposed jar to assign the transaction to. You can agree or make changes. JJ debits the assigned jar and gives you a new balance. You always know where you stand by looking at your jar balances.

Fourth, JJ gamifies the entire process to make budgeting fun. Earn Badges and JelliBEANS to buy jar and lid upgrades, personalizing Jelli to fit you! 

And JJ provides you encouragement and insight to make improvements, always in a positive fun way with the occasional humorous nudge when you do something you probably shouldn’t have. JJ helps you laugh at yourself and move on. We are all human, so stop getting bogged down in the fact. Emotional decisions CAN be right. They don’t always have to make logical sense.

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