Press Kit
Everything press and partners need to write about Jelli: the facts, what’s new, screenshots, logos and who to contact.
Overview
Jelli organizes money by purpose in colorful Jars, so people see what’s left to spend before they spend it. Every purchase comes out of a Jar, and Total Available adds up what’s left across all of them. After someone links their bank, JJ, Jelli’s jar mascot, drafts a starting budget from up to 12 months of their real spending. The person reviews it, changes any Jar or amount, and makes it their own.
Fact sheet
- App: Jelli: The Sweet Way to Budget
- Developer: Jelli Finance Co.
- Headquarters: Cedar Hills, Utah
- Founders: David Smith (CEO), Ben Harper (CTO), Tom Curitore (Chief Creative Officer)
- Latest update: November 4, 2026
- Platforms: iPhone and iPad (App Store), Android (Google Play)
- Languages: 27, including right-to-left Arabic and Urdu
- Bank connections: US banks and cards through Plaid, read-only; Apple Card through Apple’s FinanceKit
- Pricing: Credit Card Only $1.99/month, Basic $2.99 (up to 3 accounts), Plus $5.99 (up to 8 accounts), Pro $9.99 (up to 20 accounts). Free trial for new subscribers, no contracts.
- App Store: apps.apple.com/app/id1473855859
What’s new
- Share my Jelli: budget together with a partner, family member or roommate, live on every device
- A new Budget tab: what’s left, your pace, upcoming bills and a monthly recap story
- Apple Card through FinanceKit: Apple Card spending lands in Jars, with the bill money set aside
- Widgets, Siri and Shortcuts on the Home Screen and Lock Screen
- Made for iPad, upright or sideways
- Sign in with Apple and passkeys, with Face ID
- Game Center achievements and leaderboards
- Receipt scanning that splits one store run across Jars
- 27 languages
Screenshots
The eight US App Store screenshots at full size (1320 × 2868 PNG). Tap one to open it, or download it.
Video
Logo and JJ artwork
Brand colors: Night navy #080024 · Grape #8440BD · Yellow accent #F4D63D · Button yellow #FFE66C. Please write the name as “Jelli” and the mascot as “JJ”.
Your money stays in your bank
Jars organize money. They never move it. Jelli connects through Plaid with read-only access, never sees bank logins and can’t move a cent. Every budget change waits for the person’s OK. Jelli is a budgeting app, not a bank: no card and no credit check.
About Jelli
Jelli Finance Co. makes Jelli, the visual budgeting app that turns real spending into a starting plan and organizes money by purpose in JelliJARS. Jelli was founded by David Smith (CEO), Ben Harper (CTO) and Tom Curitore (Chief Creative Officer) and is headquartered in Cedar Hills, Utah. The Sweet Way to Budget.
Media contact
David Smith, CEO
david@jelli.us
805-630-1190